The non-profit booster organization dedicated to championing wine and winemaking in the South Bay is making a big change to its collective winery membership program.

The Wineries of Santa Clara Valley plans to discontinue their seasonal programs—the spring and fall passports—in favor of a year-long Wine Trail Pass. The new configuration still gives visitors access to all of the Wine Trail days, while allowing for more flexibility in planning visits. Instead of just two months out of the year, the Wine Trail Pass, which retails for $75, is good for one whole year of wine-tasting.

Stacy Giannini, Director of Marketing for the association, explains that getting to the 30+ wineries in the program was just not practical over the course of a single month, especially since not all wineries are open every weekend.

An annual Wine Trail Pass grants access to one of California’s original award-winning regions. “We just came home with 106 medals from the San Francisco Chronicle Wine Competition, including three awarded Best of Class!” says Giannini, referring to the recently published results, which highlighted—among others—wines made by Janu Goelz, who took a Best of Class award for her Alara Cellars 2017 Grenache Blanc. Janu’s husband, Jason, also claimed a Best of Class award for his 2014 Syrah from Lion Oaks Ranch.

Giannini says tallying up all the perks of the annual wine pass comes to a $400 value for only $75.

The Wine Trail Pass includes three one-ounce tastings per person at the 34 participating wineries over the course of a year. Wineries will be selling and honoring the passes at tasting rooms throughout Saratoga, Morgan Hill, San Martin, Gilroy and Hollister. Three Trail Days will be celebrated in each territory. The Feb. 1 Trail Day has now passed, but two more remain—Aug. 1 and Nov. 7. All Trail Days feature live music, food, special discounts and more.

For more details, including a list of participating wineries and map, go to