The clacking sound of stilettos on Santana Row may not be unfamiliar, but the sight of men running in bright red high heels down San Jose’s toniest district just might be.

The YWCA Silicon Valley is hosting their 15th Annual Walk A Mile In Her Shoes event on June 22 from 5-7pm. Set against a backdrop of high-end boutiques and ritzy restaurants, the event is intended to shine a light on the ugly reality of sexual violence.

Previously, the event has been held in downtown San Jose but YWCA’s CEO Tanis Crosby explained that Santana Row was willing to close off an entire street so that the participants could run in a larger area, rather than just on the sidewalks. Santana Row also provides more of a “neighborhood feel.”

“The Santana Row location has helped us to elevate the focus of the cause and has already provided us with spectator support. The community is coming together to take a stand and commit to action. This cause is more important now than ever before,” Crosby said.

YWCA Silicon Valley hopes to raise a total of $100,000 “to provide services and support to survivors of sexual assault” according to the event page. The YWCA also helps domestic violence survivors, and it takes about $500 to keep a family in the emergency shelter for a week.

So far, nearly half of the money—$46,000—has been raised, and Crosby is optimistic the organization will hit its fundraising goal.The YWCA encourages all genders to participate and donate. Registration for the event is $55 and the suggested fundraising goal per person is $500.

“The most important thing that is happening in our community lately is conversation,” Crosby said. “Conversations in all environments about what consent truly means are powerful. Never underestimate the power of a conversation.”