Fashion, football and philanthropy anchor a splashy soiree planned for the fifth-annual Summer Fashion Show at Santana Row on Saturday. Extra excitement this year comes courtesy of guest Vernon Davis, the 49ers’ star tight end. His scheduled stroll down the catwalk has prompted faster ticket sales than in previous years. “We always sell out, but we’ve seen a lot more tickets purchased earlier this year than in past years,” says Collette Navarrette, marketing director at Santana Row. “I think Vernon has a lot to do with that.”

The show, which typically raises $8,000 to $10,000 for the featured foundations, hopes to beat fundraising efforts from previous years—a plausible feat for Santana Row’s affluent community. Fifty percent of each ticket purchase will go to the Vernon Davis Foundation for the Arts, which provides art education to underprivileged youth. Davis, who paints when he’s not making the highlight reel on sports news shows, opened Santana Row’s first art gallery, Gallery 85, last December. Davis will close the fashion show wearing menswear by Franco Uomo—a designer who has dressed Davis for various red carpet events.

Having a 49er model isn’t the only “first” for the Summer Fashion Show. This will be the first year the show will offer a Beauty Lounge. The pre-show events include complimentary makeup touch-ups, artificial-eyelash application and wine tasting from six local wineries.

Newly opened women’s fashion retailer Calypso St. Barth will kick off the show with its signature resort wear—fitting for the poolside function. The fashion show will feature clothing from Santana Row retail stores, including Pink Stripes, Free People, Splendid, Brooks Brothers, Tommy Bahama, Ted Baker and Penelope. Swag will be dispensed, including 15 percent discounts at participating stores and restaurants.

After the show, festivities will continue with in-store events throughout the Row. Stores like Calypso and Furla will host wine tastings, raffles and DJs for all shoppers. “I call it fashion that looks and feels good, because you can enjoy fun fashion and wine, but you also know your money is going back to a wonderful cause,” says Navarrette.

Summer Fashion Shows
Saturday, June 1; 1 and 4pm; $40
Santana Row