by Stett Holbrook on Aug 23, 2011
The bacalhau tacos span two cuisines.
When Luis Lourenco was a 12-year-old kid pushing his skateboard down Alum Rock Avenue in east San Jose, the words he heard from every other storefront weren’t “Good morning” or “Buenos dias.” They were “Bom dia.”
The neighborhood just east of Highway 101 was once known as Little Portugal. Depending on what GPS system one uses, the name still turns up on some maps, but today the area might be better called little Michoacan or Little Saigon.
Immigration from Portugal and the Azores has slowed, while immigration from Mexico and Vietnam has soared. While there are still a few businesses that cater to what’s left of the Portuguese community and the striking Five Wounds National Portuguese Church still serves the neighborhood, Little Portugal has gotten a lot smaller.
But you wouldn’t know that if you walked into Lourenco’s Bacalhau Grill and Trade Rite Market. It’s as if nothing has changed. The store and restaurant are Silicon Valley’s premier outlet for all things Portuguese. As the name implies, the year-old restaurant specializes in bacalao, or salt cod, a versatile staple of Portuguese cuisine.
Lourenco makes bacalao fritters, grilled bacalao and bacalao natas, a creamy, delicious casserole of bacalao, potatoes and olives. There’s a wide selection of Portuguese pastries and a fantastic Portuguese wine selection. Soccer plays on the TV, and men sit drinking coffee speaking in Portuguese.
Lourenco is motivated by national and neighborhood pride, but he also wants to appeal to the broader Portuguese-speaking community. A few weeks ago, he was cooking and couldn’t believe what he saw and heard. There were customers from Portugal, the Azores, Brazil, Mozambique and even Macau, and they were all speaking Portuguese at once.
“It brought a little tear to my eye,” he says.
This is Lourenco’s third time working in the building at 1555 Alum Rock Ave. As a kid, he worked for Johnny Rosa when he ran a grocery store in the location. It was the kind of place where you could buy groceries on credit if you were short.
Rosa opened the market back in 1945. Lourenco worked there a few years later, and when he was 16 he daydreamed about how he would run the business one day if he owned it. He worked as a store manager at Safeway for 18 years before he could realize his dream.
“Here I am 25 years later,” Lourenco tells me.
In addition to standards of Portuguese cuisine like alcatra ($8.95), Azorean-style roast beef with garlic, onions and Portuguese crushed peppers; and coelho frito ($11.99), marinated and fried rabbit; and bife a Portuguesa ($8.75), a sandwich on papo seco bread with New York steak with garlic, cream sauce and egg and fries, he makes a great version of feijoada ($11.99), Brazil’s national dish—and even bacalao tacos ($8.95).
That’s right. He loads up three crispy taco shells with a mash of bacalao, potatoes and onions. It’s a huge plate of food that’s good with a generous dash of the restaurant’s housemade picante sauce.
“I’m probably the only place in America that’s serving bacalao tacos,” he boasts.
He says his multicultural menu is a reflection of California at large. “It is what California is.”
In addition to the food and groceries, what really sets the place apart is the array of Portuguese wine. Lourenco has assembled the deepest selection of Portuguese wines I’ve even seen in the Bay Area. Portugal has long made great wines, but only in the past five years or so has the county ramped up exports. As such, the wines of Portugal are still something of an unknown and great values. The selection of vinho verdes, dry, lightly effervescent white wines, are particularly strong. The wines here alone are reason enough to visit.
While he doesn’t expect to see the neighborhood’s Portuguese community displace the Latino and Vietnamese businesses, he wants to serve as a catalyst for other Portuguese-Americans to open businesses in the area.
“I’m hoping someone else gets the urge to open something else across the street,” he says.
Comments (11)
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Elsa Dinis-McVeigh Tue, Aug 23, 2011 - 9:13 pm
Great food,great service and great wines indeed.
John Silva Wed, Aug 24, 2011 - 9:03 am
This place is hit a miss. Their Pork sandwich is like a porkchop not a real Bifana, the Bacalhao can be good but mostly tastes like it’s been sittingout on that treys all day adn not very appealing. The last time i had to drown it with hot sauce and it still wasn’t very good. The other thing is that if you eat their and want a bottle of wine, he doubles the shelf price??
I don’t recomend this place, you might find better food at a RoachCoach truck!
Luis Lourenco Thu, Aug 25, 2011 - 5:35 am
Mr. Silva, All my live going to the Portuguese festa (festivals) and through out my travels in Portugal (Azores and main Land) the Bifanas are made from boneless Pork Loin. As for the Bacalhau sitting out all day, you are very wrong as we make it through out the days need. as it was explain to you we have a very unique situation regarding our liquor license. We have a OFF-SALE for the retail side (store) and a OPEN-CONTAINER for the bacalhau grill. We price all of our wine at the retail price (Off-Sale) from $2.99 to $60 a bottle. YES we do charge a $6 cork fee if you like to Open a bottle at the grill as we explain to you, it is a normal practice in the restaurant business and $6 cork fee is a very reasonable price most restaurants charge $10 and up. There is no restaurant in California that as a bottle of wine in there wine list for $5.
Obrigado,
Luis Lourenco
Bacalhau Grill
Lucy Ponte Thu, Aug 25, 2011 - 5:22 pm
Mr Silva
You should be ashamed of yourself for writing a review full of lies and hateful comments about a place that is working hard to serve and represent the Portuguese community, I have been there many times with my family, and Mexican,Asian, American born friends and none of them had anything bad to say about the place, they felt like it was a family place where everyone was friendly and where you could go get some homemade Portuguese food.
Its obvious you wrote the review because you are upset about the cork fee, just because you are Portuguese you expect the business to give it to you for free because you are too cheap to pay, you can get a bottle of wine there for 10-12 dollars with cork fee, so I challenge to go to another restaurant and get one cheaper.
If your standards are too high then go to a place that serves $30 dollar plates, and $40 bottles of wine don’t go to a place and pay $8 for a full land criticize, the food is good and you get good value for it.
As for all other readers please don’t listen to this disgruntled hater ! go for yourself and you can assure yourself that you will get a bifana the way it should be and that they cook fresh meals everyday!
Support our Portuguese Community!!!
Connie Coelho Fri, Aug 26, 2011 - 10:58 am
Senhor Luis!
Quem fala assim nao e gago.
Nao deixe que o que vem debaixoo atinja… continue com o seu bom trabalho.
Aqui tem uma fan.
P.S. Seria uma boa ideia fazer uma pagina para os fans do Bacalhau Grill a ver quantos seria…
Um abraco da
Connie fan # 1
Filomena Cota Thu, Aug 25, 2011 - 7:19 pm
Leave it to our Portuguese community—when someone is doing well you can be sure someone comes along to knock them down. Personally, I love the place and have never had a bad experience. Keep up the good work!
Connie Coelho Fri, Aug 26, 2011 - 10:49 am
Mr Silva
You just are a jealous person, if you don’t like Bacalhau Grill don’t go there.
And disgusting when someone put their own people down.
If you can do better just go ahead…
Bianca Wed, Aug 31, 2011 - 5:41 pm
I am from Italia, a relly love this place!!! gret food. great WINES !!
i recomend this place for sureeeeeeee… xauuu
Michelle medeiros Wed, Aug 24, 2011 - 6:44 pm
The food is great! Very proud of Louie and team! John silva is just hating.
Chris Thu, Aug 25, 2011 - 5:52 pm
Read the article this morning! Decided to try for lunch today..LOVED IT… Louie was great and explained the dishes after his staff made recommendations, the food was great, soccer on all the TV’s! We will be back!
Thanks for the Review Metro and Louie thanks for the food!
Chris
John Vierra Fri, Aug 26, 2011 - 8:25 pm
Louie has scored a goal with this place. He has kept the right products in the store and made the rest into wonderful grill. This is something the Portuguese community needs, to help expand there culture in San Jose. Thank you Louie for keeping my Grandfather’s memory alive.