Winning the Story Wars - an evening with Author Jonah Sachs

Description

An evening with Renowned Author Jonah Sachs
Hosted by Swissnex


Drinks, food, networking and discussions

“Ideas today are never fixed: they’re owned and modified by everyone. They move through networks at the will of their members and without that activity, they die.”
- Jonah Sachs

“The Story Wars are the battle to be heard in today’s overcrowded media marketplace. In the fray, you either tell stories that inspire people to act and share or you get immediately forgotten.”
How do you tell a story that inspires and engages your audience / clients?
What is your brand story - your values?
If your audience is your hero – what is their hero’s journey.
Join us for an evening of discussions around story.

Event schedule

6pm: Doors open - come and have a drink!
6:30pm: Happy First Year Transmedia SF – what have we done in our first year?
6:45pm – Jonah Sachs – Winning the Story Wars – Keynote
7:15 – Fire side chat with Jonah Sachs
7:40 – Question and Answers
8:00: Announcements Followed by Networking
Do you have an announcement you'd like to make to our community? We'd love to hear about it! Contact us via our Meetup page to schedule your announcement.


- http://winningthestorywars.com/
- http://freerange.com


Jonah is an internationally recognized storyteller, author, designer and entrepreneur. As the co-founder and creative director of Free Range, Jonah has helped hundreds of social brands and causes break through the media din with campaigns built on sound storytelling strategies. His work on legendary viral videos like The Meatrix and The Story of Stuff series has brought key social issues to the attention of more than 60 million viewers and his interactive work has been honored with 'Best Of' awards three times at the standard-setting South By Southwest interactive festival.

Jonah’s passion lies in exploring the crossroads of ancient storytelling techniques, social responsibility and emerging technologies. Released in July 2012 by Harvard Business Review Press, his book Story Wars calls on case studies from his own body of work and some of the most successful brands of all time to show how values-driven stories will not only revolutionize marketing, but represent humanity’s greatest hope for the future. Jonah and his work have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR, The Colbert Report, and in FastCompany Magazine, which named him one of the 50 most influential social innovators. He lives in Oakland with his wife Chelsea, their daughter Mira, and son Orion.



Moderated by Maya Zuckerman - Transmedia SF co-founder

More Info

Link

http://winningthestorywars.eventbrite.com/

Email

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