UC Berkeley Extension presents
The Millennial and the Emerging Changes in Consumer Behavior
Free Public Lecture
- When
- Mon Jan 30, 2012
- Where
- UC Berkeley Extension Downtown Center
- Time
- 6-8 pm
- Tags
- Education, Continuing Education, Marketing
Description
Understand the changes to buying behavior as Generation Y—those born between 1978 and 2000—become the nation’s tastemakers. In this lively talk, Kit Yarrow, chair of the Department of Psychology at Golden Gate University, explains how this latest generation thinks differently about consumption and how businesses can best tailor their campaigns and products to serve this growing market. Spend an evening with an expert consumer psychologist as she details the tips and tactics that can help you understand and adapt to the ideas and motivations of Gen Y.More Info
- Link
- http://extension.berkeley.edu/catalog/course1628.html
- Call
- (510) 642-4111
- Contact Form (account required)
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