Description
Join author (The Disney Treasures, The Mickey Mouse Treasures) and past manager of the Walt Disney Archives Robert Tieman as he delves into the little-known, almost-forgotten world of the Advance Promotion Campaign. Once the standard practice in Hollywood motion picture studios, the job was to get the word out on each new movie: introduce the stories and characters to the public, build excitement in advance of a film's opening at the local theater. In other words, to sell the movie. Illustrated with rare ad materials and photos; this program offers a behind-the-screen look at the creation of Walt's public image-and his Studio's standing in popular culture.
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