Description
Books Inc. Mountain View celebrates Star Wars Reads Day 2014 with deputy editor of "Mashable," the world's largest social media and technology news website, Chris Taylor and How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise. "The first book to examine the entire Star Wars brand from a business/culture perspective," this colorful and energetic book examines explains how a young filmmaker's fragile dream beat out a surprising number of rivals to gain a diehard, multigenerational fan base.
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