CHM Presents Soundbytes
Insanely Simple: The Obsession that Drives Apple’s Success with author Ken Segall and Time Magazine’s Harry McCracken
- When
- Tue Jul 31, 2012
- Where
- Computer History Museum
- Time
- 12:00 pm
- Tags
- Museums, Science Museums, Technology, Multimedia
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Description
Companies all over the world try to emulate Apple’s creative genius and groundbreaking marketing. But what is the real secret to Apple’s success? According to Ken Segall, the man who put the “i” in iMac and served as a member of Steve Jobs’ creative inner circle for more than a decade, the answer is: simplicity.Join Harry McCracken, TIME's Editor-at-large as he moderates a discussion with Segall about Apple, Steve Jobs and the art of marketing technology to the masses, from the inside out.
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