FADING FAST by Greg Gossel

Description

White Walls is pleased to present “Fading Fast,” a solo exhibition from Minneapolis-based artist Greg Gossel, featuring 25 new works on paper and canvas which come together to form multiple large scale mixed-media installations. The opening reception will be Saturday, June 9th, from 7-11 pm, and the exhibition is free and open to the public for viewing through July 7th, 2012.
The artist’s new body of work is created with a variety of processes and mediums; old billboards and street advertisements, collected from cities such as Minneapolis and New York, are layered, pasted, torn, stained, and sanded down to reveal new narratives within each composition.The work is created in a grid-like manner mimicking the paneling and repetition of street advertising; fragments of image, color, and type come together; each element fighting to reveal itself. Fashion advertisements featuring once flawless supermodels decay and weather their way into obscurity, helpless to the effects of time. In a vigorous and spontaneous process one layer is pasted on while another is torn away; a constant game of push and pull, collage and decollage; eventually leaving a rich textural surface behind that illustrates the unique history of each piece. 
While still very contemporary, this show also offers a variety of references to past artists; from the decollage works of Mimmo Rotella & Jacque Villeglé; to the grid-like repetition of Andy Warhol and mixed-media combines of Robert Rauschenberg. But within these references to artists who have come before lies a unique body of work which offers a snapshot in time that at once features and condemns the mass media machine we're all subject to on a daily basis.
Greg Gossel was born in 1982 in western Wisconsin. With a background in design, his work is an expressive interplay of many diverse words, images, and gestures. Gossel's multi-layered work illustrates a visual history of change and process throughout each piece. He has exhibited in Los Angeles, San Francisco, New York, Copenhagen, Milan, and London; and in 2009 he was invited to create a large scale mural on the façade of Miami’s Aqua Art Fair. His commercial clients include Burton Snowboards, Stussy, GNU Snowboards, and Interscope Records while his work has been published in The San Francisco Chronicle, Juxtapoz Art and Culture Magazine, Artslant, Artful Living, and ROJO. Greg currently resides in Minneapolis, MN.


White Walls Gallery has worked for nearly a decade to exist as the premiere destination for urban art in the Bay Area. Combined with the Shooting Gallery just next door, this 4,000 sq ft space is one of the largest galleries on the west coast. Justin Giarla founded the gallery in 2005 with a commitment to furthering the urban art movement, drawing directly from street art and graffiti culture. Named for its plain white walls, the gallery takes a backseat to the real focus: the work of our artists.

Media Opportunities:
Interview with Greg Gossel
Interview with owner/founder/curator Justin Giarla
High-resolution images available upon request

Event Information:
“Fading Fast” by Greg Gossel
Opening Reception – June 9th, 2012, 7-11 pm
On View Through July 7th, 2012
@ White Walls (www.whitewallssf.com)
835 Larkin St, San Francisco, CA

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