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What defines something or someone as popular? Why do people like what they do? It turns out a lot of it has to do with applying the right tweak to something recognizable and familiar. Derek Thompson, senior editor at The Atlantic, writes about media and economics. He is a frequent contributor to NPR’s Here and Now program and has also appeared on TV on CBS and MSNBC. This week, Thompson will be joined by former Fusion editor-at-large and Atlantic contributor Alexis Madrigal, to discuss his book, Hit Makers: The Science of Popularity in an Age of Distraction.
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