CONVERGE 2012

Description

This two-day event will feature some of the best and brightest business leaders in the social, search & mobile marketing space. If you’re an executive who wants to discover the business methodology behind social media or have an advanced knowledge in this space, this is an event you won’t want to miss.

Will it Blend? Spencer Taggart, head of Marketing for BlendTec, will be our Keynote Speaker for our second bi-annual CONVERGE conference. He’ll talk about the campaign that made BlendTec a household name and how you can get similar viral online marketing results.

Day One Theme: BLEND Your Business Structure with Social Media

8:30 am to 9:00 am: Ed Lohmann, President, The Institute for Social, Search & Mobile Marketing
Introductions

9:00 am to 10:00 am: Keynote Address: Tom Dickson & Spencer Taggart, Blendtec
The Next Steps for Blendtec & Will It Blend

10:00 am to 10:45 am: Lise Brende, Principal—Number Crunched / Marketing Director, Analytics & Research— Formerly with Expedia, Bing & MSN
Social Media Analytics and Metrics. Learn best practices in research and analysis.

10:45 am to 11:15 am: Networking Break

11:15 am to 12:00 pm: Shauna Causey, Digital Media Strategist – formerly with Nordstrom, VP of Seattle Social Media Club
Creating a Social Culture

12:15 pm to 1:15 pm: Lunch

1:30 pm to 2:30 pm: John Bara, thismoment
Social Media Engagement and Brand Monitoring

2:30 pm to 3:15 pm: Noah Krusell evolve24
Traditional and Social Media Research

3:15 pm to 3:45 pm: Blended Smoothies Courtesy of BlendTec

3:45 pm to 4:30 pm: Edison Ting, IBM
Driving innovation in social media analytics

4:30 pm to 5:00 pm: Mike Krueger, Krueger Law
Legal Panel Discussion
Participants include: Leavens, Strand, Glover & Adler LLC and Allen Matkins LLC

5:00 pm to 7:00 pm: NETWORKING RECEPTION
Sponsored by Fremont Bank

Day Two Theme: Customers Want to Be Known/Methods Being Used to Know Consumers Better

8:00 am to 8:30 am: Pat Murphy, CEO, Institute for Social Search & Mobile Marketing
Welcome – First day highlights

8:30 am to 9:15 am: Keynote Address:
Tim Sanders, People Centric, Business Expert
Your Emotional Engagement with Customers

9:15 am to 10:00 am: Charlene Li, Altimeter Group
Your Customer Wants to be Known

10:00 am to 10:15 am: Networking Break

10:15 am to 11:00 am: Kris Duggan, Badgeville
Optimizing Customer Lifecycle Management through Social Gaming & Gamification

11:00 am to 11:45 am: Brad Klaus, Extole!
Consumer to Consumer Social Marketing
Zazzle Best Practices Presentation

11:45 am to 12:30 pm: FIRESIDE PANEL:
How Customers Are Becoming Known by Brands/Marketers through Social Media
Panel Participants include: Badgeville, thismoment, Zazzle, evolve24, and Extole!

12:30 pm to 1:30 pm: Lunch

1:30 pm to 2:15 pm: Kevin Cox, SAP
Selling Customers Has Changed because Their Buying Has Changed

2:15 pm to 3:30 pm: Carri Bugbee, Big Deal PR: Social TV
Social Media Conversation and Participation around What Happens on Television

3:30 pm to 3:45 pm: Networking Break

3:45 pm to 4:30 pm: Social Television Panel Moderated by Carri Bugbee
Panel Participants include: Samsung, CurrentTV, Hulu

4:30 pm to 5:00 pm: Ed Lohmann, President, Institute for Social Search & Mobile Marketing
Wrap up, Awards

More Info

Link

http://www.socialsearchmobile.org/converge-2012/