Changing Behavior with Design.

Description

Digital products can directly influence and modify the way users’ behave both online and offline. By applying theories in psychology and behavioral economics to user experience design, designers can create products that break old habits and build new ones. But how exactly does one design for behavior?

Join Inc's Nicole Carter, Huge’s Jessica L’Esperance, Adaptive Path’s Chris Wronski and Fjord’s Sonia Koesterer as they discuss the process behind behavior design, how to design motivational triggers, using data to make informed design decisions, balancing creativity with user needs and much more.

About the Speakers:

Nicole Carter, San Francisco Bureau Chief, Inc. Magazine

Nicole Carter is the San Francisco Bureau Chief at Inc., the magazine for entrepreneurs and small business owners. Previously, she was a Multimedia Editor at the New York Daily News' website, after a long stint as a features reporter for the print edition. She lives in San Francisco with her husband and dog, Snow.
Jessica L'Esperance, VP of User Experience, Huge

Jessica L'Esperance specializes in the development of large commerce and content sites, and currently leads the UX department at Huge’s San Francisco office.

Prior to joining Huge, Jessica was a wordsmith, working as an editor for magazines and websites focused on global travel including Travelocity and France Today. She has worked in multiple countries, visited even more, and designed sites for both American and International audiences.

Chris Wronski, Experience Designer, Adaptive Path

Chris began his career in design with a primary focus on aesthetics studying industrial design and working as a visual designer for web and Mac applications. He has experience in service, interaction, industrial, and graphic design, and a growing interest in sustainability.

Before joining Adaptive Path, Chris was a Service Innovation Designer at Volkswagen in Wolfsburg, Germany, where he helped create future business models focused beyond selling cars.

Sonia Koesterer, Senior Interaction Designer, Fjord

Sophie is a hybrid designer who specializes in digital strategy, and designing for delightful interactive experiences.

She leads design teams, and builds relationships with clients across a broad range of industries. Together, they work to bridge the gap between customer insights, innovative design solutions, their business objectives, and technical feasibility.

More Info

Link

http://www.meetup.com/Huge-San-Francisco/events/173543792/

Call

202-553-2407

Email

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