California Living the Sunset Way: 1929-1961
- When
- Event has passed (Fri Aug 7, 2009 - Sun Oct 4, 2009)
- Tags
- Museums
Description
This show focuses on the origin of the California lifestyle as portrayed by Sunset publications in the Great Depression, World War II and the post-war 1950s suburban boom.While Sunset had existed since the late 19th century, its purchase and redesign by the Lane family in 1929 shifted its focus to a magazine of "home-life and family interests." Over the next thirty years it would become synonymous with the creation of the uniquely western lifestyle. For the thousands of newcomers settling in the emerging California suburbs, Sunset offered practical advice on topics such as gardening, architecture and building, home economics, traveling and doing-it-yourself.
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