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Description
The American superstore: a land of great buys, exclusive offers, giant values, money back guarantees, chances to win, last chance savings, free trials, #1 physician recommended cures. Packages hang on peg hooks and sit on shelves, patterned with ribbons, banners and starbursts– trappings inherited from the traditional awards presented at county fairs,There is something comforting about this place. Something assuring in the symbols and terminology present in these packages, in the movements of shoppers as they lift products off the walls, examining prices, ingredients and claims. However mundane, curious or bizarre– this setting is uniquely American.
Outlandish daydreams become manufactured realities. If American promise is limitless what about our desires as Americans—is there something we are looking for amongst the claims: security, guarantee, and value–assurance that our choices are good ones?
Following this inquiry through cut paper , multi-layerd screenprint and repetition, borrowing the language of packaging, “Buy American” reveals such unarticulated desires that fuel our compulsions of material acquisition.
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