Description
Formerly called the British Television Advertising Awards, the British Arrows annually showcase a type of commercial filmmaking that has only moments to captivate its audience. There are many stories packed into this year’s brisk program, ranging from the wildly funny to the profoundly heartwarming. A major movie star gets slapped repeatedly for the sake of art, the “Three Little Pigs” precipitate the mortgage crisis, turntables are used to visualize the utility of a contraceptive, and the amazing feats of Olympic and Paralympic athletes are rendered in stunning detail. Though designed to sell products, these ads are so much more: emotionally engaging and formally innovative filmmaking. (2013, 72 min, digital)
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