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DescriptionThough there's no clear moment that marks precisely when electronic music exploded, Sunrise electronic festival co-promoter Robert Mine really started to see things shake up in 2010, right around the time he and his partner, Santi Torrecilla, started booking large electronic events in San Jose. Their fourth annual Sunrise event arrives August 30 at the San Jose Civic Auditorium with DVBBS, Cookie Monsta, Jackal and CRNKN.
The past two Sunrise parties-along with the annual winter electronic variation "Sunset"-have been so successful that they've consistently sold out the 3,000-person capacity venue. Some of Sunrise's success, as well as that of electronic music events in general, can be attributed to how the parties have evolved compared to traditional rock shows. People go into them expecting light shows, crazy costumes, exciting visuals and lots of eye candy in the crowd.