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Why are so many of our heroes on performance enhancing drugs? From the producers of Bowling for Columbine and Fahrenheit 9/11 comes a new documentary that unflinchingly explores our win-at-all-cost culture through the lens of a personal journey. Blending comedy and pathos, writer/director Christopher Bell's film is a collision of pop culture, animated sequences and first-person narrative, with a diverse cast including U.S. Congressmen, professional athletes, medical experts and everyday gym rats. At its heart, this is the story of the director and his two brothers, who grew up idolizing muscular giants like Hulk Hogan, Sylvester Stallone and Arnold Schwarzenegger, and who went on to become members of the steroid-subculture in an effort to realize their American dream. When you discover that your heroes have all broken the rules, do you follow the rules, or do you follow your heroes?
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