Teen Vogue Presents Back-To-School Shopping Event at Great Mall

Simon celebrates Teen Vogue's fourth annual Back-To-School Saturday event on August 15th

When
Sat Aug 15, 2015
Where
Great Mall
Time
1 PM - 4 PM
Cost
Free
Tags
Shopping, Clothing & Accessories, Department Stores

Description

On August 15, Northern California's largest value outlet shopping destination will join forces with Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, for the 4th Annual Teen Vogue Back-To-School Saturday (BTSS) shopping event. The event will feature a performance by DJ Nile, a Photoboxx station, hair and beauty stations, flash tattoos, nail polish bar, cupcakes, mocktails, a retailer savings guide and a Gift With Purchase Swag Bag with every $300 same day purchase while supplies last. BTSS will take place in the Grand Court near Guest Services.

Teen Vogue BTSS is aimed at giving school-bound consumers in Northern California the 4-1-1 on Back-to School style as they head into the new school year. Event attendees can contribute to the buzz and share their experiences and discoveries using the hashtag #BTRSS and #FoundAtSimon.

Teen Vogue and Simon have produced a special eight-page in-book style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, which they will distribute at Great Mall as part of BTSS.

In addition, Teen Vogue and Simon will also debut a series of shopping haul videos, featuring Youtuber Amanda Steele (@MakeupbyMandy), showing how she shops at Simon centers to achieve Teen Vogue's three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.

For more information on BTSS, please visit http://m.simon.com/dealdetails.aspx.

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Location

  1. Great Mall
    447 Great Mall Dr, Milpitas, CA