Event Listing - Music

Thu Mar 18 - Fri Mar 19

Groove Armada

Location	Date and Time
The Fillmore 1805 Geary Blvd. San Francisco, CA 94115 cross street: Fillmore district: Japantown/Fillmore	Thu Mar 18 (Show @ 8:00pm) Fri Mar 19 (Show @ 9:00pm)

Description

Exiting their 5 album recording contract with Sony BMG in 2007, Groove Armada are now spearheading a new era of forward thinking in the music industry.

Signing a one year multi-faceted marketing agreement, GA are set to record and release new material exclusively through Bacardi rum and its popular Bacardi B-Live global music experiences. They will also perform live at multiple Bacardi B-Live events across five continents, headlining and curating each event line-up, which feature one-off collaborations with both local and internationally known artists. Bacardi will film and record all of these events so fans will be able to keep up to speed as events unfold throughout the months.

"After Groove Armada's tenth anniversary year of huge gigs (in 2007), we were looking for ways to take things to another level. Working alongside Bacardi we have the chance to take the GA travelling show to new people and places, find innovative ways of getting our music out there, and keep the stories flowing for the GA Road Movie with Bacardi B-Live," says Andy Cato of Groove Armada.

This innovative partnership is particularly topical as artists and the music industry seek to find new business models and partners. Groove Armada's new collaboration promises to set a precedent as to how both artists and brands can reap the rewards of a mutually beneficial relationship.