After pioneering the boot camp exercise model in San Francisco in 2004, Bay Area Boot Camp expanded its vision and service offerings and re-launched as AlaVie Fitness in March, 2008. Since its founding, the company has been voted ‘Best Place to Get Fit’ by the readers of San Francisco and San Jose Magazines, ‘Best Personal Trainer’ by Competitor Magazine, and has been featured on NBC 11, KRON 4, the Daily Candy, the Wave, and Gentry Magazine, among others.