In downtown San Jose, hollow storefronts loom ominously, serving as gaping reminders of an economic recession that pummeled small businesses.
But a light shines at the end of the tunnel—or, in this case, in a small storefront along West San Carlos, where the San Jose Made Market Hall—SJ Made, for short—serves as a semi-permanent venue for local vendors.
Following the success of the first few SJ Made events earlier this year, the organization decided to host a summer series during four consecutive weekends starting July 15 and ending August 7. As if blessed by the small business gods, the SJ Made Market Hall occupies 1225 West San Carlos, the space where vintage retailer Black & Brown once operated before moving to its more spacious digs on The Alameda.
The theme of the first weekend is “Limelight,” which focuses on up-and-coming San Jose brands. In addition to favorite clothing boutiques like The Usuals (of the “I Heart SJ” t-shirts), two more San Jose-based clothing brands are making their mark at the vendor fair this weekend: Halloway and Petals and Peacocks. Halloway is a men’s clothing company that produces cleanly designed graphic t-shirts, while Petals and Peacocks features clingy tank tops and oversize t-shirts, among other women’s designs.
Shoppers need not wander in search of food at the San Jose Made Market Hall. Alexander.Creationz takes the cupcake trend into richer, creamier territory by concocting decadent cheesecake cupcakes. In addition, self-serve soft serve food truck Twisted Chill makes its San Jose debut at the marketplace. Twisted Chill features eight rotating flavors of non-dairy soft serve plus over twenty choices of toppings, including fresh fruits, cereals, and a variety of candy.
The opening reception of the San Jose Made Market Hall starts at 7pm on Friday, July 15. The market is open from 11am to 7pm on Saturday and 11am to 5pm on Sunday. Each weekend of the summer Market Hall series will have the same schedule.