Fans of the Sharks sitting in the luxury suites of the HP Pavilion, will be advertising Citrix, a Fort Lauderdale-based company that provides server and desktop virtualization, networking, software-as-a-service (SaaS) and cloud computing technologies for more than 230,000 organizations worldwide. The suites are often occupied by Silicon Valley tech execs, and Citrix has an office in Santa Clara. The idea is to make these executives aware of the services that Citrix offers.
The deal reportedly cost Citrix $150,000. It is the first time that the HP Pavilion has signed a sponsorship agreement of this kind with any company, whether in Silicon Valley or Florida’s Silicon Swamp.
Read More at KLIV.